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Shopping via Social Media To Reach $1.2 Trillion by 2025

Growth to be driven primarily by Gen Z and Millennial consumers, says Accenture.

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By: TOM BRANNA

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The $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025, according to Accenture. Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.    According to Accenture’s report, “Why Shopping’s Set for a Social Revolution,” social commerce means a person’s entire shopping experience—from product discovery to the check-out proce...

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